![]() You might create a pre-publication checkbox to prevent all 100 posts from going live with broken links or poorly sized photos. Airtable helps you make every post as high-impact as possible, so you know you’re serving up consistent content on the right channels. If you run campaigns for a large company and find yourself juggling 100 posts a week, the road to streamlining work is paved with automation. The beauty of managing social posts in Airtable is that you can write copy, attach images, schedule posts, and anticipate what’s coming in the weeks ahead without leaving your Airtable base. First, streamline your workflow and keep it organized with an Airtable template that helps you manage your content calendar. Every post, response, and story is uploaded and published manually. Let’s say you run a small company that only posts on Twitter and LinkedIn. ![]() Social media automation tools make it possible for teams to post content automatically, view and analyze content metrics, optimize posting schedules, and scale a wide variety of campaigns. Social media automation simply means using technology, apps, and integrations to streamline your social media program. It’s never too late to automate, whether you’re running social media on one channel or ten. Social media automation can help you get organized, save time, and steer clear of drudgery. The last thing you need is more tedious work. Social media marketing is already tough enough, with a steady stream of comments that need near-immediate responses and new TikToks and Clubhouses popping up every few weeks. One suggestion: Free up your time by automating and streamlining manual tasks tied to your social media calendar. What’s a simple way to improve your day if you’re a social media manager (besides magically making all your tweets go viral)? Streamline manual tasks and see your metrics more clearly.
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